A Latvian-made Prombron Iron Diamond, two of which have just been bought by Kanye West
Security conscious: Rapper Kanye West recently splashed out on two Prombron Iron Diamond armoured cars costing around $1.2million each
Rich and famous Americans are
increasingly choosing to travel in armoured vehicles with features life
electrified doorhandles and sealed ventilation systems to protect
against gas attacks.Rap
stars Kanye West and T.I. and actor Sacha Baron Cohen are among the
jittery stars to have invested in armoured cars built, in many cases, to
withstand even large-calibre ordinance.An
executive at one company catering to such security conscious clients
says that demand in the U.S. has soared particularly in the past five
years, as inequality has risen after the banking crisis.
Jason
Forston, vice president of Texas Armoring, credited 'the climate of
fear right now — the growing gap between the haves and the have-nots'
for the surge in sales.His
firm strips vehicles back to the bare bones and installs not only
armour plating, but also gadgets like electrified door handles to
discourage carjackers and over-zealous paparrazzi.
Mr Forston told The Hollywood Reporter that
a 'large part' of his customers are 'celebrities, pro athletes and rock
stars', but they also have many buyers who are 'people not in the
spotlight'.Many stars,
particularly those involved in the gangster-fetishising mainstream rap
music industry, may be mindful of the fate of Christopher Wallace.Wallace,
better known by his artist name Biggie Smalls, was leaving a Vibe
magazine party Los Angeles party in 1997 when a car pulled up beside his
his. Its driver opened fire, spraying the door of Wallace's Suburban
with 9mm bullets.The star was hit four times and killed. He was just 24 years old.Memories of Wallace's fate, and the
explosion in carjacking after the LA riots five years earlier, have been
among the best advertising for armoured vehicles. But there is no
denying they are also an ostentatious status symbol.
One
of the most extreme examples is the Prombron Iron Diamond made by
Latvia's Dartz Motorz, the same company that built Sacha Baron Cohen's
gold-plated presidential SUV featured in The Dictator.
Kanye
West recently ordered two Iron Diamonds at a staggering cost of
$1.2million (£750,000) each, car website Jalopnik reported.
It's not only specialist manufacturers
who are meeting the demand. Bentley, BMW and Mercedes, among others,
all quietly make armoured versions of their upmarket vehicles.
BMW
boasts that its 7 Series High Security not only offers 'an
unforgettable driving experience' but is also 'designed to meet the
highest protection standards'.
As
well as being able to withstand high-velocity, armour-piercing rounds,
the car is equipped with run-flat tyres and sealed ventilation to keep
the air inside fresh while all around are dying from chemical gas.
Meanwhile, San Antonio-based Texas Armoring has custom built bulletproof vehicles for the likes of Steven Seagal and T.I.
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